Copywriting for Parenting & Education Based Businesses
Do you run a business that is trying to get through to busy, stressed-out parents? When you’re trying to speak to people who literally don’t even have time to brush their teeth, it’s not easy.
It’s also not easy when you have so many other parts of your business that need your attention.
So leave the writing part to me…
I’ve worked with children and parents for my entire career, I know how to talk their lingo and what gets them going.
Book a call so that we can figure out how I can free up your time AND bring you more business.
Hi, I’m Melanie
Mother of two, former Montessori teacher turned School Leadership, with a life-long passion for children and parenting.
I’ve worked with children and parents for over half my life.
I’ve been a…
Montessori Teacher
Public School Teacher
Assistant School Director
Children’s Party Coordinator
Au Pair
Au Pair Area Director
Ranch Director at a Summer Camp
Assistant Program Director at a Summer Camp…
…and now I am a very proud mother to two amazing children.
I love kids.
But my realization through all these jobs, is that more than anything, I love parents.
I respect and cherish parents and I have a deep desire to want to help them.
I know how parents think, I know what they are looking for and I understand their struggles.
And guess what my other passion is?
You got it - writing.
When I wasn’t lesson planning, fort building or hooking up a family with their ideal Au Pair, I was writing. Children’s books, poems, blogs, a resume for a friend, pages for my parenting book - you name it.
And now I know how to write in a way that works for Google.
By using SEO (Search Engine Optimization) within my writing, I help you to rank higher, and ultimately earn more clients.
I’m here to help you reach your audience by speaking directly to them in a way that works.
I want to help your business grow.
Your clients are already searching for you. With SEO optimized content, you will show up above the competition.
You have a lot on your plate. Spend more time on what is important to you by letting me take care of the words.
Reach more clients, expand your business and ultimately, earn more money.
Testimonials
“Melanie is an excellent member to have on my team! Her professionalism shines through in every aspect of her work. Melanie has an acute ability to assess the needs of my organization, create a plan and support the execution of the plan with her creative services. I highly recommend Melanie!”
- Dr. Elizabeth Willis, New Paradigm Teaching Institute
Who I Help
I work with all sorts of businesses within the Parenting, Montessori and Education world.
The best way to find out if we’re a good fit is to book a call with me.
Montessori Schools
Early Childhood Education Centers
Montessori Consulting
Pediatricians and Family Health Practitioners
Montessori Toy Companies
Teacher Professional Development
Private Schools
Child and Family Therapists, Psychologists, and Psychiatrists
Public Schools
Children’s Toy Companies
Parenting Consultation Services
Children and Baby Clothing Companies
Educational Services
Midwives and Doulas
Services & Rates
Starting at $400 for 1,000 words
Recommendation is minimum 2 per month.
A 1,000-word blog post, thoroughly researched, appropriately cited sources, 2 rounds of edits.
SEO Optimized Blogs
Starting at $85 per email (min. 5 email sequence)
An email sequence can be the best way to develop a connection with people to move them from leads into customers.
Packages are usually 5, 10 or 15 email sequences.
Email Sequences
Starting at $2000 for 5 web pages
e.g. Home page, About page, Service pages
This includes a consultation & briefing session, research, correspondence, and 2 rounds of edits.
Website Copy
Prices vary by case
An opt-in is a piece of content that offers “free” value to your customers in exchange for their email address and encourages customer loyalty.
A landing page is a single, separate web page selling one specific product or service. They are often used to launch a new product or service.
Opt-Ins & Landing Pages
Blog
His Difference, My Weakness
My son was born looking a little different. It never affected him, but I struggled with it, a lot…
If you’re desperate to change your child’s current play space into a beautiful Montessori-style playroom, look no further. Here, I lay out 7 ways to quickly (and affordably) create a space that both you and your child will love.
How to Create a Montessori Playroom
Let’s chat!
During our 15 minute call we will talk about:
Your goals: Do you want to save time? Make more money?
Your audience: Who are you trying to reach and are you successfully reaching them?
Your website: How is it doing? Is it showing the best of your business?
Your competition: Who are they and how can we work together to get you above them?
Drop me a message here or email me at melanie@melaniewhitecopy.com
Or if you’d like to get the ball rolling right away, go straight to my calendar below to book your consultation.